Unintelligible posts won’t help you reach your social media goals.
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Some of your followers may use screen-readers, and a post that is full of emojis would be nearly unreadable for them.” Nick Martin, Social Listening and Engagement Strategist at Hootsuite told me: “When writing for social media, accessibility is something you should be keeping in mind. Make your posts accessibleĪs a social media writer, you should make sure that everyone in your audience can enjoy your posts. You can go ahead and show this to your boss the next time they don’t want to approve a TikTok caption mentioning Dula Peep or using absolutely no punctuation. Having words in all caps for dramatic effect, using emojis instead of words, and even the misspelling of words all serves the playful nature of the app.” It really comes down to the language you use.Įileen says: “On most channels, you’ll want to spell-check everything and make sure you’re grammatically correct - but those rules don’t apply for TikTok. Our audience on TikTok is more casual, so we give them videos that speak to the fun and authentic side of our brand.”īut this advice goes beyond picking the right content categories and post types for each network. Wondering what that looks like, exactly, on Hootsuite’s own social media channels? “LinkedIn, for example, is a space for working professionals, so we prioritize educational and thought leadership content on the platform. Every channel serves a different purpose, so the copy needs to vary.” This, of course, means different things on different platforms.Įileen Kwok, Social Marketing Coordinator at Hootsuite thinks it’s absolutely crucial to “have a good understanding of what language speaks to your target audience. All I have to do from that point on is fix it.” 2. It’s like a crappy little elf has snuck into my office and badly done all my work for me, and then left with a tip of his crappy hat. Then the next day, when I get up, the script’s been written. “Since writing is very hard and rewriting is comparatively easy and rather fun, I always write my scripts all the way through as fast as I can, the first day, if possible, putting in crap jokes and pattern dialogue.
This is how John Swartzwelder, legendary Simpsons writer, wrote scripts for the show : Just keep your fingers moving and power through any blockages. Start typing whatever comes to mind and forget about sentence structure, spelling, and punctuation (for a moment). Writer’s block is real, but there’s an easy way to blast past it: Just start writing without overthinking it. You’ll be amazed at how clear you’ll write, and how you’ll zero in on your voice. Try some (or all) of these in your next 10 social media posts to build good habits and strengthen your writing muscle. The tips below will help you create content that will inspire your target audience to interact with you, take action, or simply spend a few seconds contemplating what they just read. When done right, social writing directly influences engagement and conversions, and contributes to strategic business goals. It can make or break a campaign or your entire social media marketing strategy. Social media writing is a crucial element of any brand’s social presence. Writing for social media is different from writing for blogs and websites - it requires expert knowledge of social platforms and their audiences, trends, and inside jokes. It can include writing short captions for TikTok or Instagram Reels, long-form LinkedIn articles, and everything in between. Social media content writing is the process of writing content for social media audiences, usually across multiple major social media platforms. Save time and write copy that sells! What is social media content writing?
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